Pivoting v Refocussing
Pivoting is when you change direction and that’s totally ok in the online world, and in Motherhood too. Being honest, reflecting on your own life (keeping it real) with your passions and your drive is so important when you work for yourself, and run the show alone. Let’s be honest - if you don’t love it then your readers/followers/subscribers/clients can tell.
A pivot can reflect a new chapter in your life, i.e a move into more Motherhood related content
Refocussing is when you kind of kick your own butt and get back into gear - this is what I need to do.
Note: You might have already noticed some big changes around here, like the categories for the blog have changed
Mindset
In preparation for baby number two, and taking some time to adjust to life with a newborn again, I want to get into the right mindset to best prepare myself and my business for this transition. Though I have no idea what to expect of life with a toddler and a baby, I do remember the newborn stage very well and the guilt that being a (self-employed) Mum can bring.
So in order to prepare me and my mind, I’m planning out work and goals now (whilst pregnant) and will be working on them up until I’m no longer comfortable enough to do so, and aim will post them around the 35th week of pregnancy.
Note: Angus is 8 months old and I’m finally posting this
Blog niche
“Niching down” is a term we talk about a lot within the blogging and social media world - whether you agree or not:
"When you speak to everyone, you speak to no one" - Seth Godin
I want, and need, to niche down more and drive more focused readers to my blog. In saying that, I will still be sharing Motherhood and Iceland-related content because I feel it is important to also document our lives but my aim is to help Interior & Architectural Creative Entrepreneurs successfully Design & Build their own careers and side hustles through my online courses, coaching, library, and blog posts and so that is what I am focussing on and niching down into.
aim: Write 4-6 focused blog posts, of around 1200 words, on the topics of spatial Design and education to drive the right traffic to my site. These blog posts will be informative and share personal anecdotes, images, possibly videos, and a related call to action to offer something in exchange for the reader’s email.
read the blog posts